Stop guessing what works. Run visual A/B tests on product images, titles, prices, and more. Native Shopify integration. No developer needed. Results in days, not months.
Existing tools like Intelligems, Shoplift, and VWO are built for enterprise. ABSplitLab is built for growing Shopify merchants who want data-driven decisions without the enterprise price tag.
13 test types, Bayesian statistics, AI-powered suggestions, and zero-flicker injection. All natively integrated with Shopify 2.0.
Compare hero images side by side. Upload directly or paste URLs. See which image drives more purchases.
Test different price points without changing your actual Shopify price. Display-only — checkout price stays the same until you apply the winner.
Test Add-to-Cart button text, urgency messages ("Only 3 left!"), and cart notices. Small copy changes near checkout = big conversion impact.
Target any element on the page by CSS selector and replace its content. Test banners, hero text, sidebars — anything.
Show different prices to visitors in specific currency markets. Measure international price sensitivity before committing.
Get personalized test recommendations based on your experiment history. Powered by Claude or Gemini AI — your choice.
Go beyond p-values. See the probability that Variant B beats A, credible intervals, and expected lift — all computed automatically.
Redirect visitors to entirely different pages. Great for testing redesigned landing pages or product page layouts.
Show a "Subscribe & Save" badge to test whether subscription offers increase conversions. Works with Recharge, Bold, and more.
No developer needed. No complex configuration. Just install, create a test, and start learning what your customers prefer.
One-click install from the Shopify App Store. Automatic Script Tag registration.
Pick a test type, select your product, configure Variant A and B. Auto-fills from your product data.
Visitors are randomly assigned to variants. Events tracked automatically. Zero performance impact.
Once statistically significant, declare a winner and apply it to your store with one click.
"We tested our hero image and saw a 23% lift in conversions. Paid for the entire year of ABSplitLab in the first week."
"Finally an A/B testing tool that doesn't require a developer. I set up my first test in under 5 minutes. The price testing feature is a game changer."
"We switched from Intelligems ($99/mo) to ABSplitLab ($29/mo). Same features we actually use, fraction of the price. The Bayesian stats are legit."
Start free. Upgrade when you're ready. No hidden fees. Cancel anytime.
No. The tracking snippet is under 2KB gzipped and uses requestIdleCallback to avoid blocking the main thread. Anti-flicker technology ensures zero visual flicker during variant assignment. Your Lighthouse score won't change.
No. ABSplitLab is designed for non-technical merchants. Install the app, pick a test type (like "Product Image"), select your product, and upload a new image. That's it. For advanced users, we offer Custom CSS/JS and Visual Editor tests.
Yes! The Free plan includes 1 active experiment and 1,000 visitors/month. No credit card required. When you're ready, upgrade to unlock more test types, experiments, and visitors. Cancel anytime.
It depends on your traffic. With 500+ daily visitors, most tests reach statistical significance in 1-2 weeks. ABSplitLab shows you a real-time progress bar toward significance and automatically calculates when you have enough data.
Yes. ABSplitLab uses Shopify 2.0 Theme App Extensions and works with all Online Store 2.0 themes. For older themes, the Script Tag fallback ensures compatibility. We support Dawn, Debut, and all major third-party themes.
ABSplitLab collects zero customer personal information. No names, emails, or addresses. Only anonymous session IDs and aggregate metrics. We respect the Shopify Customer Privacy API for cookie consent. Full GDPR compliance.
Google Optimize was discontinued in September 2023. ABSplitLab is purpose-built for Shopify — native integration, Shopify-specific test types (price testing, checkout flow), and no need to manage JavaScript snippets manually.
Join thousands of Shopify merchants making data-driven decisions.
Free plan available. No credit card required.