No Hidden Fees

Simple, transparent pricing.
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Every plan includes the ABSplitLab core: zero-flicker injection, anti-flicker technology, first-party cookies, and real-time results dashboard. Upgrade when you need more test types, visitors, or advanced statistics. Cancel anytime.

Free
$0 /month
  • 1 active experiment
  • 1,000 visitors/month
  • 4 test types: Image, Title, CTA color, Description
  • Z-test statistical significance
  • Real-time results dashboard
  • Anti-flicker technology
  • First-party cookie tracking
Starter
$19 /month
  • 5 active experiments
  • 50,000 visitors/month
  • 6 test types: + Split URL, Template
  • Z-test statistical significance
  • Basic reports & CSV export
  • Anti-flicker technology
  • Email support
Scale
$49 /month
  • Unlimited experiments
  • Unlimited visitors
  • All 13 test types: + CSS/JS, Market Price, Subscription
  • Bayesian statistics
  • AI-powered test suggestions
  • Advanced audience (geo, UTM, tags)
  • Testing roadmap & AI copy
  • Priority support
Enterprise
$199 /month
  • Everything in Scale
  • Unlimited everything
  • Dedicated account manager
  • Custom integrations
  • White-glove onboarding
  • Priority Slack support
  • Personalized testing roadmap
  • Custom reporting

Full feature comparison

See exactly what you get on each plan. Every plan includes anti-flicker technology, first-party cookies, and the real-time dashboard.

Feature Free Starter Growth Scale Enterprise
Limits
Active experiments 1 5 Unlimited Unlimited Unlimited
Monthly visitors 1K 50K 200K Unlimited Unlimited
Test Types
Product Image
Product Title
Button Color
Description
Split URL
Template
Price Display
Shipping Message
Checkout Flow
Visual Editor
Custom CSS/JS
Market Price
Subscription Price
Statistics & Analytics
Z-test (p-value)
Bayesian statistics
Confidence intervals
Device analytics
CSV export
Custom reporting
Audience Targeting
Device targeting
Referrer targeting
Geographic targeting
UTM targeting
Customer tags
AI & Support
AI test suggestions
AI copy generation
Dedicated account manager
White-glove onboarding
Priority Slack support
Custom integrations

Pricing FAQ

Everything you need to know about ABSplitLab pricing, billing, and plans.

Is there really a free plan?

Yes. The Free plan includes 1 active experiment, 1,000 visitors per month, and 4 test types (Product Image, Product Title, Button Color, and Description). No credit card required. No trial period. Use it as long as you want. When you need more experiments or test types, upgrade to a paid plan.

What happens if I exceed my visitor limit?

Your experiments will pause automatically when you hit your monthly visitor limit. No overages, no surprise charges. You can upgrade to a higher plan to resume immediately, or wait until next month when your visitor count resets. We send email alerts at 80% and 100% of your limit.

Can I change plans at any time?

Yes. Upgrade or downgrade at any time from your ABSplitLab dashboard. When you upgrade, you get immediate access to the new features and your billing is prorated. When you downgrade, the change takes effect at the end of your current billing cycle. Active experiments that exceed your new plan limits will be paused, not deleted.

How does the 7-day free trial work?

All paid plans include a 7-day free trial. You get full access to all features of the plan during the trial. If you cancel before the trial ends, you won't be charged. Your Shopify account handles billing, so there's no separate credit card to enter.

What counts as a "visitor"?

A visitor is a unique browser session that sees at least one active experiment. If someone visits your store but doesn't view a page with an active experiment, they don't count toward your limit. Return visits from the same browser within 24 hours count as one visitor. Bot traffic is automatically filtered out.

How does ABSplitLab compare to Intelligems pricing?

Intelligems starts at $99/month for their base plan and goes up to $574/month for enterprise features. ABSplitLab offers comparable functionality starting at $19/month. Our Growth plan at $29/month includes price testing, Bayesian statistics, and audience targeting -- features that cost $199+/month on Intelligems. We're 70-80% cheaper for the same core functionality.

Do you offer annual billing discounts?

Yes. Annual billing gives you 2 months free (pay for 10, get 12). That brings the Growth plan down to $24.17/month and the Scale plan to $40.83/month. Contact us for enterprise annual pricing.

What payment methods do you accept?

ABSplitLab is billed through the Shopify App Store, so you pay through your existing Shopify billing. Whatever payment method you use for Shopify works for ABSplitLab. No separate account or credit card needed.

Is there a money-back guarantee?

Yes. If you're not satisfied within the first 30 days of a paid plan, contact us for a full refund. No questions asked. We're confident you'll see value from ABSplitLab, but we want you to feel zero risk in trying it.

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