Every plan includes the ABSplitLab core: zero-flicker injection, anti-flicker technology, first-party cookies, and real-time results dashboard. Upgrade when you need more test types, visitors, or advanced statistics. Cancel anytime.
See exactly what you get on each plan. Every plan includes anti-flicker technology, first-party cookies, and the real-time dashboard.
| Feature | Free | Starter | Growth | Scale | Enterprise |
|---|---|---|---|---|---|
| Limits | |||||
| Active experiments | 1 | 5 | Unlimited | Unlimited | Unlimited |
| Monthly visitors | 1K | 50K | 200K | Unlimited | Unlimited |
| Test Types | |||||
| Product Image | ✓ | ✓ | ✓ | ✓ | ✓ |
| Product Title | ✓ | ✓ | ✓ | ✓ | ✓ |
| Button Color | ✓ | ✓ | ✓ | ✓ | ✓ |
| Description | ✓ | ✓ | ✓ | ✓ | ✓ |
| Split URL | — | ✓ | ✓ | ✓ | ✓ |
| Template | — | ✓ | ✓ | ✓ | ✓ |
| Price Display | — | — | ✓ | ✓ | ✓ |
| Shipping Message | — | — | ✓ | ✓ | ✓ |
| Checkout Flow | — | — | ✓ | ✓ | ✓ |
| Visual Editor | — | — | ✓ | ✓ | ✓ |
| Custom CSS/JS | — | — | — | ✓ | ✓ |
| Market Price | — | — | — | ✓ | ✓ |
| Subscription Price | — | — | — | ✓ | ✓ |
| Statistics & Analytics | |||||
| Z-test (p-value) | ✓ | ✓ | ✓ | ✓ | ✓ |
| Bayesian statistics | — | — | ✓ | ✓ | ✓ |
| Confidence intervals | — | — | ✓ | ✓ | ✓ |
| Device analytics | — | — | ✓ | ✓ | ✓ |
| CSV export | — | ✓ | ✓ | ✓ | ✓ |
| Custom reporting | — | — | — | — | ✓ |
| Audience Targeting | |||||
| Device targeting | — | — | ✓ | ✓ | ✓ |
| Referrer targeting | — | — | ✓ | ✓ | ✓ |
| Geographic targeting | — | — | — | ✓ | ✓ |
| UTM targeting | — | — | — | ✓ | ✓ |
| Customer tags | — | — | — | ✓ | ✓ |
| AI & Support | |||||
| AI test suggestions | — | — | — | ✓ | ✓ |
| AI copy generation | — | — | — | ✓ | ✓ |
| Dedicated account manager | — | — | — | — | ✓ |
| White-glove onboarding | — | — | — | — | ✓ |
| Priority Slack support | — | — | — | — | ✓ |
| Custom integrations | — | — | — | — | ✓ |
Everything you need to know about ABSplitLab pricing, billing, and plans.
Yes. The Free plan includes 1 active experiment, 1,000 visitors per month, and 4 test types (Product Image, Product Title, Button Color, and Description). No credit card required. No trial period. Use it as long as you want. When you need more experiments or test types, upgrade to a paid plan.
Your experiments will pause automatically when you hit your monthly visitor limit. No overages, no surprise charges. You can upgrade to a higher plan to resume immediately, or wait until next month when your visitor count resets. We send email alerts at 80% and 100% of your limit.
Yes. Upgrade or downgrade at any time from your ABSplitLab dashboard. When you upgrade, you get immediate access to the new features and your billing is prorated. When you downgrade, the change takes effect at the end of your current billing cycle. Active experiments that exceed your new plan limits will be paused, not deleted.
All paid plans include a 7-day free trial. You get full access to all features of the plan during the trial. If you cancel before the trial ends, you won't be charged. Your Shopify account handles billing, so there's no separate credit card to enter.
A visitor is a unique browser session that sees at least one active experiment. If someone visits your store but doesn't view a page with an active experiment, they don't count toward your limit. Return visits from the same browser within 24 hours count as one visitor. Bot traffic is automatically filtered out.
Intelligems starts at $99/month for their base plan and goes up to $574/month for enterprise features. ABSplitLab offers comparable functionality starting at $19/month. Our Growth plan at $29/month includes price testing, Bayesian statistics, and audience targeting -- features that cost $199+/month on Intelligems. We're 70-80% cheaper for the same core functionality.
Yes. Annual billing gives you 2 months free (pay for 10, get 12). That brings the Growth plan down to $24.17/month and the Scale plan to $40.83/month. Contact us for enterprise annual pricing.
ABSplitLab is billed through the Shopify App Store, so you pay through your existing Shopify billing. Whatever payment method you use for Shopify works for ABSplitLab. No separate account or credit card needed.
Yes. If you're not satisfied within the first 30 days of a paid plan, contact us for a full refund. No questions asked. We're confident you'll see value from ABSplitLab, but we want you to feel zero risk in trying it.
Free plan available. No credit card required. Install in under 2 minutes.
Join thousands of Shopify merchants making data-driven decisions.